The vast majority of new tutors sign up for the free Green Apple membership plan. The reason is obvious: tutors don’t want to pay for yet another online subscription plan. But this behavior jeopardises the revenue needs of Tutorz.com. At the same time tutors are willing to pay for new clients. So what’s the solution? Pay-Per-Lead.
In a Pay-Per-Lead (PPL) system, tutors no longer pay anything until they receive a tutoring lead. And even then when presented with the message, name, date, location and quality indicator of a tutoring lead, they have the choice to accept the lead or decline it. A pretty good deal for tutors, or what? This is Internet at its best: no more up-front commitment or payment but 100% transparency and accountability.
The PPL system will replace Tutorz.com Green, Red and Gold Apple subscription plans. The (nice) names Green, Red and Gold Apple will become indicator of how quick and well tutor responds to students messages. The PPL system will roll out in April 2011. So mark your calendars!
