July 2011 was a very poor performing month. The vacation, school end and summer break have contributed to this performance slump. There is no systemic problem with your strategy or technology. Therefore, we remain optimistic about our long-term traffic and look forward to the upcoming back to school season.
There were 118 unique, non-spam lead (down from 209 in June). 1,860 visitors came to Tutorz. (3,210 in June). The visitor-to-lead conversion ratio dropped slightly to 6.3% (from 6.5% in June). Only 21 new tutors signed up (in June it was 31). The traffic loss also caused Alexa’s to lower Tutorz’ Global Rank down to 12.8 million (12.6 million in June) and the U.S. local rank down to 550,00 (310,000 in June). Fortunately, the bounce rate has improved; it shrank from 47% to 43.6%.
The graphs below visualize some of these of web statistics.
