Unfortunately, August 2011 was a yet another very poor performing month. And this is despite the start of the back-to-school season. As reasons for this slump we mention the loss of 32,000 Wyzant tutors and not performing marketing strategies.
There were 84 unique, non-spam lead (down from 177 in July). 1,770 visitors came to Tutorz. (1,860 in July). The visitor-to-lead conversion ratio dropped substantially to 4.7% (from 6.3% in July). While the new tutor sign up increased slightly from 21 in July to 28 in August, it remains low). The traffic loss also caused Alexa’s to slightly lower Tutorz’ Global Rank down to 12.9 million (12.8 million in June) while the the U.S. local rank essentially remained constant down at 530,00. The bounce rate too has dropped from 43.6% to 46%.
The graphs below visualize some of these of web statistics.
